de Novo Solutions Shortlisted in the 2023 Wales StartUp Awards
de Novo Solutions Shortlisted in the 2023 Wales StartUp Awards

Press Release

de Novo Solutions Shortlisted in the 2023 Wales StartUp Awards

Newport-based startup, de Novo Solutions has been named a finalist in two categories ahead of the final of this year’s Wales StartUp Awards.

The StartUp Awards has been launched to recognise the booming startup scene across the UK which has accelerated since the 2019 pandemic. Over 800,000 new businesses were founded in the UK since 2021, a 4.3% increase from the year before.

A record number of businesses applied to this year’s StartUp Awards, with 1,100 firms shortlisted across ten UK nations and regions. The contribution of these firms – all of which were started in the last three years – is significant, having created over 5,000 new jobs since they were established and generating annual sales of £584 million.

de Novo Solutions, a pioneering tech company that strives to ‘re-imagine the world of work’ using ServiceNow and Oracle SaaS Cloud technology was founded by Mark Sweeny in 2021. The business has been nominated for the Business to Business Services StartUp of the Year and Newport StartUp of the Year awards.

Founder and Chief Executive, Mark Sweeny, said: “Being shortlisted for these awards is a great honour and recognition of the hard work and dedication that the de Novo Solutions team has put into re-imagining the world of work. It is also a validation of our innovative use of ServiceNow and Oracle SaaS Cloud technology to create cutting-edge solutions for our clients. We are thrilled to be considered for these prestigious awards and look forward to continuing to push the boundaries of what is possible in the world of work.”

Supported nationally by Starling Bank, British Business Bank, BT, Creative Ideaz, GS1 UK, Jeeves, Join Talent, ScoreApp and The Purposeful Project, the programme will celebrate the achievements of the amazing individuals who have turned an idea into an opportunity and taken the risk to launch a new product or service.

The cohort of finalists will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures.

Professor Dylan Jones-Evans OBE, the creator of the StartUp Awards, said: “Start-up businesses are the lifeblood of any economy, being responsible for new jobs, innovation and in supporting communities in every nation and region across the UK. All of the finalists this year represent the best of those entrepreneurs who have spotted an opportunity and through their sheer hard work, talent and perseverance, have created an amazing new business that is creating real impact in its sector.”

The StartUp Awards was created in collaboration with the team behind the Great British Entrepreneur Awards, one of the most successful awards programmes in the UK. The StartUp Awards are running for the second year after launching in 2022. 

This year’s StartUp Awards finalists can be found online at


StartUp Awards
The StartUp Awards is a collaboration between the founders of the Great British Entrepreneur Awards – an established programme nationally receiving thousands applications annually – and the Wales Start-Up Awards, the only regional awards currently celebrating new businesses in the UK.

The StartUp Awards will recognise the achievements of those amazing individuals who have had a great idea, spotted the opportunity and taken the risks to launch a new product or service.

Already established and thriving in Wales, the StartUp Awards is now taking the passion and drive to celebrate new business and extending across the whole of the United Kingdom.

About de Novo
We are de Novo.  The Experience Economy Consultancy.  We create data-driven, personalised experiences over standardised business processes for the experience economy, providing organisations with valuable insights into their customers and employees.

It is our unique entrepreneurial background and diverse thinking that fundamentally differentiates ourselves from our competitors.  We work across all industries, combining our experience as entrepreneurs, consultants and practitioners to deliver innovation and generate value for our clients through the power of Oracle SaaS Cloud and ServiceNow technologies.

We are a team of innovators, disruptors and straight-talkers, who are not afraid to challenge the status quo in order to support our clients in pioneering change in the fast-moving experience economy.

Excel in the digital world.  Experience a different approach. Engage de Novo.  

See how we’re different. Please visit or email  


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