Press Release

de Novo Appoints Tara Dewar as Chief Operating Officer

Langstone, Wales – 11th October 2022:  de Novo Solutions, a leading provider of industry vertical solutions, digital transformation and business support services for both Oracle Cloud and ServiceNow technologies, has today announced Tara Dewar has been promoted to Chief Operating Officer (COO) with immediate effect.  In this newly created role, Tara will be responsible for running the operational aspects of the company and will work alongside Chief Executive Mark Sweeny, the Board and the executive team to implement the strategic vision and values of the company.  

With over 25 years of experience leading high-profile SaaS cloud implementations for the public sector, including the Foreign and Commonwealth Development Office, Home Office, and Ministry of Justice, Tara joined de Novo a year ago as Vice President of Client Services and a member of the Executive team.  

Tara’s appointment further strengthens de Novo’s governance board as it continues to invest and develop its delivery and managed services capabilities using Oracle Software-as-a-Service (SaaS) applications and ServiceNow technologies as well as the development of its own industry specific cloud-based solutions for the experience economy. 

Mark Sweeny, Chief Executive of de Novo Solutions, “This past year, de Novo has grown significantly.  This new role will help us to build on that growth and Tara’s incredibly strong experience and knowledge, as well as her leadership and vision will be vital as we continue our ambitious plans to grow and develop the range of services and unique product offerings we offer to our clients“.  

Tara Dewar, Chief Operating Officer said “I am honoured and privileged to be offered the role of Chief Operating Officer for de Novo Solutions.  Our journey over the last year has been monumental in terms of growth and success and I look forward to directing the company’s future ambitions and achievements as we continue to pioneer into the experience economy“.

About de Novo | The Experience Economy Consultancy
We are de Novo.  We create data-driven, personalised experiences over standardised business processes for the experience economy, providing organisations with valuable insights into their customers and employees.

It is our unique entrepreneurial background and diverse thinking that fundamentally differentiates ourselves from our competitors.  We work across all industries, combining our experience as entrepreneurs, consultants and practitioners to deliver innovation and generate value for our clients through the power of Oracle SaaS Cloud and ServiceNow technologies. 

We are a team of innovators, disruptors and straight-talkers, who are not afraid to challenge the status quo in order to support our clients in pioneering change in the fast-moving experience economy. 

Excel in the digital world.  Experience a different approach. Engage de Novo.   
See how we’re different. Please visit or email  


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Contact Info 

Michelle Clelland, Marketing Experience Lead de Novo Solutions  
+44(0) 1633 492 042